Fashion Brand Management Brand Consulting
FASHION BRAND MANAGEMENT - BRAND CONSULTING (Beginner Level)
Course Objectives
Fashion and Brand Management is one of the fastest growing fields of global trade. It aims to provide advanced skills and knowledge in contemporary and evolving branding and fashion management. You can become a successful FASHION AND BRAND MANAGER with a strong background in business management and relevant experience.
Who Can Participate?
• Those who have studied Business Administration or Fashion and want to work or are working in the textile industry,
• Those who aim for the Fashion-Brand relationship and its sustainability,
• Those who aim for a career in fashion management,
• Those who want to create their own brand.
Content Information
1. Month 1: • Examination and definition of the brand concept • Research on brands in the world and in Turkey • Examination of businesses that are brands Month 2: • Brand heritage • Examination of consumer profile • Consumer experience Month 3: • Brand marketing techniques • Product innovation • Digital framework Career Opportunities: You can work in fashion and textile retail companies, agencies distributing textile brands, and chain store establishments in the fields of branding, marketing, and retail: • Brand Manager • Marketing and Communications Manager • Category Manager • Store Manager NOTE: Those who have completed three months will be considered intermediate, advanced, or professional. They will be able to continue the lesson.
SİBEL ARAL
1988 yılından itibaren Üniversite yıllarında aldığı moda eğitimini yıllar içinde yurtdışı moda fuar ve defileleri, moda atölyeleri ile desteklemiştir. Renk Analizi Uzmanlığı, Modelistlik ve Kalıp Bilgisi, Perakende Satış Yöntemleri ve Mağazacılık aldığı eğitimlerden bazılarıdır.
1992-94 yıllarında Foli giyimde tasarımcılık yapmıştır.
1994-2016 yılları arasında Faik Sönmez Tekstil’de Tasarım Koordinatörü olarak, modelin oluşturulmasından, kumaş, satın almaya, üretimde ürün, depoya girene kadar takip ve kontrolünü yapmıştır.
2016 yılından bugüne; kurumsal firmalara danışmanlık, freelance koleksiyon hazırlamakta, styling yapmakta ayrıca bireysel danışmalıklar, renk ve beden danışmanlığı vermektedir.